For their first brand campaign since 2016, Direct.cz asked us to tell their story of redefining the insurance business towards serving its customers again. Direct does not beleive in the usual insurance bullshit like hidden fees, fines for terminating the contract early or the need to visit the branch for everything. This is their take on what is normal, in both in life and insurance.
Credits:
Agency: Brain One
Concept, Creative Direction: Marek Linhart
Strategy Director: Roman Zamecnik
Account Director: Michal Kriz
Production House: Eallin
Director: OVE Pictures
Producers: Michal Skalnik, Eva Holikovic
Client: Direct.cz
CEO: Pavel Rehak
Brand Manager: Nela Mataseje
Digital Communication Manager: Manager: Jan Vasicek