In 2018, Direct established itself as "At last, a normal insurance house". Now came the time to prove so with an innovative product offering that would do away with the usual insurance bullshit and client traps. Our new campaign comprises of tree main spots for Automotive, Travel and Homeowners' insurance along with prints, OOH, social and PPC formats. All painstakingly cut out of over 1 000 paper sheets and animated by hand, frame by frame.
Agency: Brain One
Creative Director: Marek Linhart
Copywriter: Jindra Jinoch
Art Director: Bara Balgova
Strategy Director: Roman Zamecnik
Account Director: Michal Kriz
Production House: Eallin
Director: Ove Pictures
Producer: Eva Holikova
Music: Bang studios