is a great company. But they are No.2, behind Alza, who keeps crushing the market on prices and media spend. And in the past, we fought Alza, and fought it hard, and got the public on our side. But this Christmas, we decided to be nice. We declared peace. Really. And throughout the ad, we praised Alza instead of praising ourselves.
Agency: Brain One
Concept, creative direction: Marek Linhart
Strategy Planner: Roman Zamecnik
Account Director: Michal Kriz
AV Production:
Director : Petr Januska
Producers: Karel Studeny, Honza Perout