When you are No. 2, like our client CZC.cz who is second only to Alza in online sales of electronics, you can be a bit more daring than your bigger rival. Maybe even take a swing at him, especially if his campaigns and mascot are not exactly popular.
Credits:
Agency: Brain One
Concept, Creative Director: Marek Linhart
Planning Director: Roman Zamecnik
Account Director: Michal Kriz
Production: Bumerang Film
Director: Petr Januska
Producer: Karel Studeny